INVEST IN SOMETHING STICKY
Given today’s communication technology, it is surprising how little real-time, location-based information is available at resorts, casinos, theme parks, cruise ships, universities, or major events.
What if information could be served up directly to a smart phone and offer incentives based on the time of day, location, real time factors, unique Commercial Host needs and specific Guest user preferences?
The existing gap among Social Networking applications today is that their focus is on information delivery and not on commerce or transactions. Current apps provide no Episodic targeting or affinity grouping, and the cost to the individual merchant is high, quite often a negative bottom line impact. There is also little if any geo-location information to assist a buyer/Guest (platform user) in taking advantage of a specific offer
